Harnessing AI to Craft Relevant Content

Celebrate and amplify the influence of the Hispanic community within the marketing and communications industry. The Hispanic advertising community will have a day filled with networking, panel discussions, delicious food, and podcast recordings featuring industry leaders.

Harnessing AI to Craft Relevant Content, 2:00 PM

Explore how AI can help brands create culturally relevant, timely, and engaging content for diverse and influential markets. Our panel will discuss strategies for using AI to authentically reflect Latino culture, addressing varied preferences and needs.  Our panelists will delve into techniques for authentically reflecting Latino culture and addressing diverse preferences and needs. We will debut new research and an AI scorecard to help ensure your AI content is inclusive and ethical.

Speakers:

• Bill Davaris, CEO Malka
• Stacie de Armas, Nielsen
• Asha Shivaj, SeeMe Index
  
• Dr Rebecca Swift, SVP Creative Getty Images

Moderator:

• Cynthia Kleinbaum Milner, CMO, Moneylion