---
title: "Seize the Moment Panel: Unleashing America’s Full Potential Through Diverse Consumers"
description: Join us on June 17, 2024, at Havas Café for the “Seize the Moment:Unleashing America’s Full Potential Through Diverse Consumers” panel at Cannes Lions. Explore US Hispanics' cultural impact and authentic brand engagement.
image: https://events.hispanicstar.org/hubfs/Cannes-headers-footer-1.png
---

[![Cannes-headers-footer](https://events.hispanicstar.org/hs-fs/hubfs/Cannes-headers-footer.png?width=1200&height=628&name=Cannes-headers-footer.png "Cannes-headers-footer")](http://hispanicstar.org)

## Seize the Moment Panel: Unleashing America’s Full Potential Through Diverse Consumers

### Register your interest

**Where:** Havas Café.

**When:** Monday, June 17, 2024.

**Time:** 3:00 - 4:00 pm.

**Presented by:** Republica Havas, We Are All Human and Hispanic Star, Cannes Lions.

Join us at Cannes Lions’ “Seize the Moment: Unleashing America’s Full Potential Through Diverse Consumers” session to explore the impact of US Hispanics on America’s culture and economy. Based on the We Are All Human Foundation’s Hispanic Sentiment Study, we’ll uncover the values, aspirations, and cultural identity of over 2,500 US Latinos.

Our panelists will discuss how brands can authentically engage with the Hispanic community through culturally relevant creativity, emphasizing genuine representation and deeper consumer loyalty. Learn how embracing Hispanic culture can drive brand success.

“Seize the Moment” kicks off the Havas Café programming, highlighting the importance of diversity and inclusion in today's market.

**Speakers:** 

- Jorge Plasencia, Global Chief Client Officer, Havas Creative Network / Co-Founder & CEO, Republica Havas
- Monica Gil, EVP, Chief Administrative and Marketing Officer, NBCUniversal Telemundo Enterprises.
- Cid Wilson, President and CEO, HACR - Hispanic Association on Corporate Responsibility.

**Moderator:**

- Claudia Romo Edelman, Founder and CEO, We Are All Human Foundation.

![Cannes\_Footer copia 4](https://events.hispanicstar.org/hubfs/Cannes_Footer%20copia%204.png "Cannes_Footer copia 4")

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